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Where tech Meets taste
info@pazzi.co
As PAZZI continues to expand and redefine the dining experience with fully autonomous pazzirias, we recognize the questions and skepticism that can arise around such an innovative concept. Are we replacing tradition? Are we eliminating jobs? Is this just technology for technology’s sake?
We wish to be transparent with our intentions, and provide clarity on PAZZI’s mission. Behind the robotics lies a deeply human story, one built on expertise, craftsmanship, and respect for pizza’s heritage. At PAZZI, we believe that automation and passion, innovation and tradition, not only coexist but complement one another to create something entirely new.
Every PAZZI pizza begins with the expertise of Thierry Graffagnino, a distinguished figure in the world of pizza-making. With over 40 years of experience, Graffagnino has achieved significant recognition, including winning the World Pizza Championship three consecutive times in 2011, 2012, and 2013.
Born into a Sicilian family with a rich culinary heritage, Graffagnino started his career as a pizzaiolo at the age of 17. His passion for the craft led him to become a consultant in 2006, working with chefs, manufacturers of professional restaurant equipment, and agro-food specialists.
In addition to his consulting work, Graffagnino has served as the President of the French Pizzaiolo Federation and currently leads the World Institute of Pizza. In this role, he trains over a hundred pizzaiolos annually and advises producers and manufacturers of pizza machinery, ranging from artisans to corporate groups.
At PAZZI, Graffagnino is more than just a name behind the recipes. He is the architect of the flavors that define our pizzas, personally overseeing the selection of premium ingredients, refining each step of the process, and ensuring that every element aligns with his uncompromising standards of quality. His expertise guarantees that the essence of artisanal pizza is preserved, even within a fully automated system.
While robotics bring precision and consistency, the foundation of PAZZI is human creativity. The technology executes what has been carefully designed, perfected, and constantly monitored by the people behind the scenes. Passion, tradition, and quality remain at the core of everything we do.
At PAZZI, we hold the deepest respect for the centuries-old craft of pizza-making and the artisans who keep these traditions alive. There is no substitute for the skill, creativity, and passion of local pizzaiolos, whose work defines the very soul of the pizza experience. We are not here to replace your neighborhood pizzeria, nor do we aim to compete with the artistry of Neapolitan masters or independent pizza makers who have perfected their recipes over generations.
PAZZI was created to serve a different purpose. Our wish is to provide an alternative when traditional options are out of reach—whether that’s late at night, inside a busy train station, or in a neighborhood where access to freshly made, high-quality food is limited. For the night-shift worker looking for a satisfying meal after hours, the traveler passing through a transit hub, or the busy medical professional in need of something fast without sacrificing quality, PAZZI offers a reliable, chef-driven solution at any time of day.
Our mission is to make great pizza available wherever and whenever people need it, while honoring the craftsmanship, creativity, and tradition that have made pizza one of the most loved foods in the world.
There is a common misconception that automation eliminates jobs. In reality, PAZZI is driving the evolution of employment in the food service industry, creating a new generation of careers that are essential to the sector’s future. Beyond traditional restaurant roles, our concept generates employment in highly specialized fields such as robotics maintenance, software development, operations management, logistics coordination, and quality control. These are skilled positions that support the day-to-day functioning of our kitchens and ensure the reliability, safety, and consistency of the PAZZI experience.
Moreover, PAZZI’s franchise model is designed to empower local entrepreneurs by giving them access to advanced technology and a proven business framework. By opening a PAZZI location, franchisees bring a new kind of dining experience to their communities, creating local jobs and stimulating surrounding businesses—from ingredient suppliers to service providers. In this way, PAZZI is not only innovating in the kitchen but also supporting the growth of sustainable, future-facing local economies.
PAZZI demonstrates that technological progress and meaningful employment are not mutually exclusive. Instead, they can move forward together—bringing opportunity, stability, and innovation to the people and places we serve.
PAZZI was not created as a technological showcase or a novelty. It was designed to address some of the most pressing, real-world challenges facing the food service industry today. Across the sector, operators are struggling with persistent staff shortages, the rising demand for 24/7 availability, increasingly strict hygiene requirements, and the difficulty of delivering consistent food quality at scale. These challenges are particularly acute in high-traffic locations, where long wait times and unpredictable service can significantly impact the customer experience.
PAZZI offers practical, lasting solutions to these problems. Through automation, we ensure not only operational stability but also a level of reliability and precision that traditional models often find difficult to maintain under pressure. By integrating advanced robotics into the kitchen, PAZZI provides a consistent, safe, and efficient service model designed specifically to meet the demands of modern urban life, where time, quality, and safety are non-negotiable.
Technology alone does not make a great pizza. At PAZZI, we believe that everything starts with the right ingredients. No matter how advanced the system, the quality of what goes into each pizza is what defines the final result. That’s why every element of our menu is carefully selected, tested, and perfected to meet the highest standards of flavor, freshness, and consistency.
It all begins with the dough. Developed through years of expertise, our custom flour blend is designed to ensure global consistency while delivering a light, airy, and balanced base. Adaptable to local sourcing conditions without compromising on quality, this proprietary mix allows every PAZZI kitchen to prepare dough with the same texture and character expected from the finest artisanal techniques.
Once prepared, the dough moves into the heart of the kitchen—our stone oven. Even in a fully automated environment, we stay true to one of the most important traditions of pizza-making: baking on stone. This method provides an even distribution of heat, allowing the crust to rise properly and develop a crisp, golden finish with the unmistakable texture and flavor of a handcrafted pizza.
Complementing the dough is our exclusive tomato sauce, created through a direct collaboration with Cirio, one of Italy’s most respected tomato producers. Working closely with Cirio’s team, our chef personally selected the tomato varieties and oversaw the development of a recipe made specifically for PAZZI. The result is a sauce that offers the perfect balance of freshness and richness, designed to enhance every recipe on our menu while delivering a distinctive, consistent taste across all locations.
To complete the experience, we rely on Individually Quick Frozen (IQF) toppings that preserve the full flavor, texture, and nutritional value of each ingredient. From vegetables to cheeses and proteins, IQF technology ensures freshness and food safety while allowing our kitchens to maintain the same high standards with every order, around the clock.
Behind it all is a carefully coordinated process, ensuring that each recipe is tested, refined, and optimized to work in harmony with our robotic system. The result is a pizza that combines the precision of automation with the creativity of expert craftsmanship—thoughtfully designed, made to order, and available whenever and wherever people want it.
There is a common misconception that robotic kitchens are slow. At PAZZI, the reality is quite the opposite. Our fully automated system is designed for high performance, capable of producing up to 80 pizzas per hour, with each one moving from order to oven in under five minutes. This speed remains consistent even during the busiest hours of service, ensuring that high demand never compromises the quality or timing of the customer experience.
Such efficiency makes PAZZI particularly suited to high-traffic environments where traditional pizzerias often face limitations. In transit hubs, business districts, universities, and areas with heavy footfall, meeting customer expectations for speed without sacrificing food quality is an ongoing challenge. PAZZI was created to solve this. By combining automation with chef-driven recipes, we provide freshly prepared, high-quality pizza in situations where waiting 20 minutes for a meal simply isn’t an option.
PAZZI is the result of a shared belief that pizza can remain both an art form and a space for innovation. We honor the culinary traditions that have made pizza one of the world’s most beloved dishes, while reimagining how it can be prepared, served, and experienced in today’s fast-paced, urban environments.
Ours is not a story about replacing what exists—it’s about expanding possibilities. PAZZI exists to serve high-quality pizza where and when people need it most. Whether it’s a late-night meal, a quick stop during a busy commute, or a reliable option in places where traditional kitchens can’t operate, we deliver a pizza crafted from premium ingredients, designed by a world champion, and prepared with the precision and consistency that only advanced robotics can provide.
This is not the end of pizza as we know it.
It is the next chapter—where tradition meets technology to bring pizza into the future.
