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Where tech Meets taste
info@pazzi.co
Is it the speed? The technology? The 24/7 availability? While these innovations are part of the story, the real secret is far more timeless: the quality of our ingredients.
At PAZZI, the same precision that powers our robotic kitchen is applied to every element of our recipes and sourcing. Under the guidance of Thierry Graffagnino, a three-time world pizza champion, our menu isn’t just designed for efficiency—it’s crafted to offer an authentic, high-quality pizza experience anytime, anywhere.
Scaling a fully automated pizzeria across the globe comes with a unique challenge: How do we ensure that every pizza—whether served in Zurich, Barcelona or Dubai—meets the same exceptional standards?
The answer lies in a proprietary flour blend, created by PAZZI’s Executive Chef, Thierry Graffagnino. Designed to adapt to local sourcing requirements, adapting to local flour, this “secret reciepe” ensures that every pizza emerging from our robotic stone ovens delivers authentic tast, with a dough that stays consistently light, airy and flavourful, no matter where in the world it’s made.
This approach goes beyond taste. By working with local suppliers, we navigate import restrictions with ease while actively supporting regional economies. The result? Whether you’re enjoying a PAZZI pizza in Switzerland, France, or Japan, every slice delivers the same signature experience.
No great pizza is complete without an exceptional tomato sauce. That’s why PAZZI has partnered with Cirio, one of Italy’s most iconic tomato producers, to ensure every pizza carries the true essence of Italian cuisine.
Founded in 1856 by Francesco Cirio, the company rpioneered tomato preservation, making sun-ripened Italian tomatoes available all year round. Today, Cirio collaborates with over 14,500 local farmers across Italy’s most fertile regions; Their dedication to sustainable agriculture and traditional methods ensures that only the finest produce makes it into Cirio products.
To create a bespoke sauce worthy of PAZZI’s high standards, Thierry Graffagnino, our three-time world pizza champion, personally visited Cirio’s production sites in Italy, selecting the perfect tomato varieties and overseeing the recipe development. The result? A rich, aromatic sauce that enhances every pizza, delivering the depth and authenticity of true Italian flavour whilst creating a signature taste for PAZZI pizzas.
In a fully automated kitchen like PAZZI’s, preserving ingredient quality is not just important—it’s essential. That’s why PAZZI uses Individually Quick Frozen (IQF) technology for all our toppings.
IQF is a method where each ingredient —whether it's vegetables, cheese, or meats—is frozen individually at extremely low temperatures, shortly after harvest or preparation. This rapid freezing process prevents large ice crystals from forming, preserving the food’s natural texture, flavor, and nutritional value and maintaining perfect freshness when thawed and cooked.
IQF technology ensures maximum freshness; it also guarantees perfect portion control, allowing our robotic system to handle each topping with absolute precision. Additionally, IQF provides an extended shelf life, minimizing food waste and ensuring consistent ingredient quality over time. Just as importantly, it enhances food safety, with strict handling and sterilization processes that meet the highest hygiene standards from source to serving.
But before any IQF ingredient is approved for a PAZZI recipe, it undergoes rigorous testing in Chef Graffagnino’s lab – only the best make it onto our pizza! Each product is carefully tested for taste, texture, and resilience, ensuring it meets our high standards. After that, the ingredients are evaluated in live production with our robots to ensure flawless integration into the automated process.
Thanks to IQF, we can confidently serve pizzas around the clock, with ingredients that are always fresh, safe, and delicious—delivering a consistent and premium experience with every order.
While PAZZI is built on innovation, we remain true to one of the oldest secrets of great pizza: the stone oven.
Every PAZZI kitchen is equipped with a high-performance stone baking system, ensuring that each pizza is cooked to perfection. The stone surface distributes heat evenly, allowing the dough to rise properly while creating the signature golden, crisp crust with just the right amount of char—reminiscent of traditional Italian pizzerias.
By combining this time-honoured cooking method and our automation processes, we bring together authentic craftsmanship and cutting-edge efficiency, proving that tradition and technology can work in perfect harmony.
PAZZI is not simply about serving pizza faster—it’s about redefining the dining experience by bringing together the best of technology and gastronomy. While automation guarantees precision, speed, and 24/7 availability, it’s the thoughtful selection of premium ingredients and the expertise behind our recipes that sets PAZZI appart from ordinary fast-food restaurants.
Our ambition isn world’s first fully autonomous pazziria. We aim to surprise our customers with a quality they didn’t expect from a robot-operated kitchen. The goal is simple: for every person who tries PAZZI to walk away thinking,
"I never imagined an automated pizza could taste this good."
Whether you're grabbing a late-night bite, recharging between meetings, or simply curious to try a pizza crafted by a robotic pizzaiolo, PAZZI is ready to serve you. Thanks to the innovation behind our ingredients and the precision of our technology, every slice brings together a crazy and unforgetable experience: a slice of tradition, with the taste of tomorrow.
This isn’t just pizza.This is pizza, redefined. This is PAZZI.
